Choosing a company's location usually starts with one question: "Where will it be convenient for us to work?" - and ends with a much harder one: "Will this decision still work in one year and in three?" The office location affects commutes, costs, recruitment, team comfort, and how the company is perceived by clients. This article will show you which non-obvious factors to consider and which solutions will work best for you.
Quick Answer:
The best office location is one that shortens commutes and removes friction from daily work - not one that merely "looks good on a business card."
A city-centre office makes sense when meetings, prestige, and transport accessibility matter; peripheral locations win when logistics and parking are the priority.
Costs are not just rent - factor in staff turnover, absenteeism, commuting time, and top-ups for infrastructure (meeting rooms, privacy, parking).
In practice, locations that can scale are the ones that win: they fit the team today and do not block growth tomorrow.
Before you sign a lease: test the commutes, check nearby amenities, and draw up a quick "client map" of the places you actually travel to.
Transport Accessibility and Employee Commute Times The ideal office location is not the one "in the best spot on the map" but the one people can actually reach without losing half a day and their nerves. The most common mistake is eyeballing the commute ("there is a tram, after all") instead of checking specifically: which districts does the team commute from, how long does it take during rush hour, and whether anyone faces two transfers and a 15-minute walk. In HR, this usually becomes visible first: tardiness increases, people come to the office less often, and the hybrid model turns into "home office with one compulsory commute per week."
If the team is spread across the city or you work in a hybrid model, sometimes a better move than a single rigid headquarters is a model in which some people choose a location closer to home. Then "location" becomes flexible rather than a single fixed point - and this can genuinely improve office attendance and working comfort. If you are looking for solutions in the capital, a good example of this approach is a coworking zone in Warsaw - useful when you need a professional space without a multi-year commitment and want to see how working across different zones (quiet, conversation, meetings) feels in practice.
If the majority of the team commutes by public transport and predictability matters, a location near a transport hub wins; if people mostly drive and the working day starts early or finishes late, ease of exit routes and parking become the priority.
Office Location and Rental Costs Rental costs do not end with the headline rent. The office location influences how much you will top up (or "burn through" indirectly) over time: higher commuting costs, harder recruitment, turnover, more frequent absenteeism, or the need to rent additional meeting space. That is why, when choosing an office location, it is worth thinking like a CFO and an HR director simultaneously: does the office support work and attract people, or does it just look good in a spreadsheet?
In practice, the most common dilemma is: the city centre or the outskirts. Below is a comparison to help you avoid the "cheaper = better" or "prestige = essential" trap.
Criterion
City Centre
Outskirts / Near Major Roads
Public transport commute
Usually the best and most predictable
Can be more difficult; depends on the district and routes
Car commute
More frequent congestion and parking restrictions
Usually easier logistically
Client meetings
More convenient to arrange and easier to find
Practical if clients are also "on that side"
Costs (broadly defined)
Often higher, but you gain time and accessibility
Often lower, but the risk of "invisible" commuting costs rises
Recruitment & employer branding
Usually a plus with candidates
Depends on the industry and role profiles
Flexibility in case of change
Good, if you choose a model that is easy to scale
Good, if you have a stable team and logistics
If you want to lower costs while maintaining a professional address and "not paying for empty desks," consider separating functions: the registered and correspondence address can be standalone, while team work can be flexible. Then the company's headquarters and its location stop being "one expensive package." An example of such a solution is a virtual office - useful when you do not need a permanent office presence every day but want your formalities in order.
Address Prestige and Its Impact on Company Image Prestige is not a vanity project when it genuinely affects sales, trust, and B2B processes. An address can ease the first conversation with a client, strengthen credibility during recruitment, and make a difference when you invite partners to meetings. The problem begins when prestige is the sole criterion and the office becomes inconvenient day-to-day: a difficult commute, no sensible meeting zone, logistical chaos.
The straightforward approach is this: if your company sells services, meets clients face to face, conducts recruitment interviews, or needs a representative space, address prestige carries more weight. If work is primarily project-based and meetings are online, prestige is a "nice-to-have" rather than a key condition. The best office location is one that supports your real processes, not your image of the company.
If you sell "face to face" and frequently host visitors, go for an address and building that require no explanation ("it is over there, where parking is impossible and you have to navigate two entrances"); if meetings are rare and you mainly need formal order, prestige can be achieved in ways other than large floor space.
Proximity to Clients, Partners, and Institutions An office location makes sense when it shortens the distance to the things you do most often. For some companies, that means clients and business partners; for others, institutions; for still others, transport hubs (airport, railway station) or venues where industry events take place. Surprisingly often, companies choose an office "for the team" and then spend most of the week in transit because key clients are on the other side of the city. The reverse also happens: the office is perfect "for clients," but the team does not want to commute, creating tension and falling attendance.
A simple approach to the decision is a "week map": list the 5–10 places you visit most frequently (clients, partners, institutions, events) and check whether the office sits at a logical midpoint. If it does not, that is a signal that the choice of office location should account not only for employees but also for the direction in which the company actually moves.
Nearby Amenities - What Really Matters Nearby amenities sound like a "nice extra" until you start relying on them every day. In practice, what counts are not the ones that look good in a description but the ones that save time and improve working comfort. Three things usually win: decent food nearby (so that a break is not an expedition), places for a quick off-site meeting (coffee, lunch), and access to services that "take care of life" (parcel locker, pharmacy, small shopping). For some teams, nearby spots for a short reset also matter - but this always comes back to the work profile and the people you employ.
It is also worth remembering image in practice: if you invite clients, the "neighbourhood" becomes part of the experience. The ideal office location is not just the building but also the context: can a guest find it easily, is there somewhere to wait, can a meeting be conducted without stress?
Parking, Bicycles, and Alternative Commuting Options Parking is a criterion that companies often underestimate during the search phase and then pay for daily in frustration. If even part of the team drives, the lack of a workable parking solution acts as a tax on work: lateness, circling for a spot, tension, and "I will stay home today because I do not want to deal with it." On the other hand, if most people commute by public transport and parking is expensive and rarely used, there is no point building the entire decision around cars.
Cycling and alternative commuting options (scooters, car-sharing) gain importance when the office is meant to be genuinely "within reach" and encourage attendance. Then practical details matter: secure bicycle storage, convenient surrounding infrastructure, and the ability to commute flexibly when the weather changes. This topic carries the most weight where a company wants the office to be a living space, not merely a formal location on the website.
If the headquarters is "meeting-oriented" and visitors arrive regularly, plan access and parking with them in mind; if the office is primarily for the team, match the solution to the dominant commuting mode.
Today's Location vs the Company's Needs in 2–3 Years The biggest mistake when choosing an office location is making the decision solely based on the current situation. In 2–3 years, what most commonly changes is: headcount, the working model (more hybrid or a return to the office), meeting requirements, team structure, and whether the office is meant to be the "centre of company life" or a streamlined collaboration hub. If you have 8 people today but plan to grow to 20, the location and office model should be able to handle that. If meetings are online today but you are building enterprise sales tomorrow, the importance of representative space and guest accessibility suddenly rises.
That is why, instead of asking only "where now?", it is better to ask: "how easily will I be able to change the floor space, the number of workstations, or the number of days we work from the office?" This is the practical filter for the best office location: the point is not to predict the future perfectly, but to avoid blocking your own next move. Within this logic, solutions that are ready-made, scalable, and do not require building an office from scratch with every change work exceptionally well.
Checklist - A Quick Method for Choosing a Location
Check where the team commutes from and calculate realistic travel times during rush hour (at least 2–3 routes per person).
Draw up a short client/partner map: where do you travel most often and how frequently?
Decide whether the office is "for the team," "for meetings," or "mixed" - and weight prestige accordingly.
Evaluate nearby amenities for daily needs (food, quick errands, meeting spots).
Verify parking and alternative commuting options against the dominant model (car vs public transport vs bicycle).
Ask the future question: how will headcount and the working model change over a 2–3 year horizon, and can the location handle it?
Choose the Ideal Location for Your Office with The Shire Choosing a company location becomes simpler when you stop looking for the "best address in the city" and start matching the place to your work process: commutes, meetings, recruitment, and growth plans. If you want a headquarters that is ready, professional, and easy to scale without office logistics, explore The Shire's serviced office offering across three cities: serviced offices in Warsaw , serviced offices in Kraków , and serviced offices in Wrocław .